CXL Certified – Conversion Optimization Minidegree
Issued by CXL – 16 Oct 2025
CXL's Conversion Optimization Minidegree is a 20-course program taught by senior CRO practitioners. It covers the full experimentation workflow – conversion research using analytics, heatmaps, session recordings, surveys, and user testing; heuristic and funnel analysis to locate friction; data-backed hypothesis building and test prioritization; and running statistically valid A/B tests with correct result interpretation.
It also covers digital psychology and persuasion, landing page optimization, and conversion copywriting.